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商品編號： 9-388-014 出版日期： 1987/08/20 作者姓名： Ghemawat, Pankaj 商品類別： Other 商品規格： 21p 再版日期： 1992/06/23 地域： United States 產業： Beverage industry 個案年度： 1975 - 1985
商品敘述：
Describes a company that had traditionally followed a strategy quite distinct from its major competitors'', its eventual decision to imitate them, and its subsequent performance.
涵蓋領域：
Industry analysis;Competitive strategy;Competitive forces
相關資料：
, (9-388-018), 15p, by Pankaj Ghemawat;, (9-703-756), 0p, by Jan W. Rivkin
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